First - Why Most People Fail at Selling AI Automations?

A lot of people are jumping into selling AI automations or starting an automation agency, but most struggle to land clients or make consistent revenue. The problem? They focus too much on the tech and not enough on actually selling solutions that businesses need.

I've seen people build crazy AI automations but can’t close a deal, while others with simple Zapier setups are making $10K+ per month. The key is understanding how to position and sell automation as a business necessity, not just a cool tech feature.

Here’s a step-by-step guide to what actually works.

Step 1: Pick a Niche & Solve a Real Problem

If you’re selling “AI automation,” that’s too broad. Businesses don’t buy automation – they buy solutions to their problems. You need to be specific about what you help with.

Examples of clear positioning:

• For real estate agents: "I help real estate agents follow up with leads automatically, so they close more deals without chasing people."
• For e-commerce brands: "I help Shopify stores handle customer support automatically, reducing response time by 80%."
• For service businesses: "I help agencies automate appointment bookings so they never miss a lead."

Why this works:

• It speaks directly to a business owner’s pain points
• It’s easier to market and sell when your offer is clear
• It allows you to charge more because it’s outcome-driven

Step 2: Sell Outcomes, Not Technology

Most people make the mistake of selling AI workflows or automation tools. But business owners don’t care about AI – they care about results.

Instead of saying: “We build AI-powered automation workflows for your business.”

Say: “We help you book 3x more meetings by automating follow-ups, so you never lose a lead again.”